It goes without saying that we could expect to see a ton of hype from media and fans alike surrounding the release of their 3rd album, “Midnight Memories.” But just how frenzied were fans over the British heartthrobs and the highly anticipated album? Which member did they go most crazy for? And what does 1D’s following look like on different parts of the globe?
We turned to our data from the week leading up to the album release (November 12th -19th) for some answers. Between October 1st November 19th, 2,504 stories were published about One Direction and 69 of these stories covered their new album release, “Midnight Memories.”
Not surprisingly, British fans consumed twice as much 1D content than Australians (as a % of total national page views) and at least 7x more 1D content than any other country included in our analysis.
This figure is pretty staggering when you consider that only 53 stories had been published about the album at this point. So, just 53 stories accounted for half a percent of U.K.’s total page views on this day! Would the album have seen such a dramatic response from fans had it been released as scheduled?
Another interesting observation from our data was the discrepancy between media coverage of One Direction as a whole and their coverage of individual members. Specific 1D members were the subject of more stories (2,723) than the band as a whole (2,504), reflecting how they are represented in the media as individual celebrities.
When it comes to media coverage, Harry Styles stole the show with 1,464 stories published about him between Oct. 1st and Nov. 19th. Next up was Liam Payne, the star of 596 stories during this timeframe, followed by Niall Horan (579 stories), Louis Tomlinson (267 stories) and, lastly, Zayn Malik (30 stories). Contrary to what you might expect, fans’ favorites did not simply echo those of the media.
When it comes to global fan-bases, Harry Styles is more popular in France than in any other country, accounting for 81% of all content consumed on one specific 1D member in France. Niall Horan has a big following in Spain with 58% of page views on 1D member-focused content.
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